I’m one of the guest bloggers at Business Thoughts for the weeklong doodad about the future of podcasting. Day one was Mike Butler, day two was Mike Geoghegan. Today’s entry is by Mark Ramsey of Radio Marketing Nexus and as you could probably guess I agree with approximately, ohhh, none of it. Here’s his punchline:
Finally, Joe and Jane Doe’s podcasts will, in the long run, be swamped by podcasts produced by and for the entertainment conglomerates, just as their websites tend to swamp yours. Sure there will be exceptions, but few that most folks can name.
I know the radio pros want to believe this sort of thing, that they have a lock on creating compelling entertainment. Evidence suggests otherwise. I know that I personally am enjoying listening to Mick and Cam on G’Day World more than anything I can get on the air around here. The radio cognoscenti believe they are the one true path to audio entertainment, while I think of most public and all commercial radio as mind-numbingly formulaic and repetitive gobshite. At least now I don’t ever have to listen to it. Thank goodness for podcasting for saving me from it. What radio people fail to recognize that what is driving the popularity of podcasting is our displaced love for radio. We want to enjoy it, but they have failed to provide anything that we can actually love with alarming consistency for decades now.