Future of Podcasting

I’m one of the guest bloggers at Business Thoughts for the weeklong doodad about the future of podcasting. Day one was Mike Butler, day two was Mike Geoghegan. Today’s entry is by Mark Ramsey of Radio Marketing Nexus and as you could probably guess I agree with approximately, ohhh, none of it. Here’s his punchline:

Finally, Joe and Jane Doe’s podcasts will, in the long run, be swamped by podcasts produced by and for the entertainment conglomerates, just as their websites tend to swamp yours. Sure there will be exceptions, but few that most folks can name.

I know the radio pros want to believe this sort of thing, that they have a lock on creating compelling entertainment. Evidence suggests otherwise. I know that I personally am enjoying listening to Mick and Cam on G’Day World more than anything I can get on the air around here. The radio cognoscenti believe they are the one true path to audio entertainment, while I think of most public and all commercial radio as mind-numbingly formulaic and repetitive gobshite. At least now I don’t ever have to listen to it. Thank goodness for podcasting for saving me from it. What radio people fail to recognize that what is driving the popularity of podcasting is our displaced love for radio. We want to enjoy it, but they have failed to provide anything that we can actually love with alarming consistency for decades now.

3 Replies to “Future of Podcasting”

  1. Podcast or radio, you couldn’t pay me enough to listen to “The Bob and Tom Show”. It seems every radio station in the morning thinks they have found their holy grail by putting multiple hosts on the air and let them banter back and forth laughing at sexual inuendos and bad jokes. To quote Strongbad “These guys are like bad comedians that you can’t heckle”. Podcasting is like finding 30 stations that all play your favorite “stuff” when you’re ready to hear it. Because of their mindset on “programming, programming, programming” I don’t think radio will ever be able capture the audience the way that the average joe will. When I hear a product review from most podcasts, I take it more sincerely because I know these are people like me. Their sleeves are rolled up, they’ve put in their time, etc. When I hear something from a radio I think of it as a sponsored spot. OK, this is probably generalized a bit, but the concept is there.

  2. Audicate is a replacement term for podcast. This is not done out of hate for the term “podcast”. However, to further this new and expanding medium of audio, the term podcast is extremly limiting. In order for this medium of to continue expande and not fall into one of those passing fads, people need to realize they can particpate in this exciting new way of communicating even if they do not own an iPod. Yes, if you did not know…you can use other forms of listening to audio other than an iPod. Therefore, I introduce AUDICATE! Audicate is the combination of Audio and Communication. If you have a broadcast you are an AUDICATER, and when people download and listen to your show your are Audicating and the actual file is know as an Audication. So please, I encourage everyone to comment on this post and if you have an Audication make sure you include its feed.

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