Lest I was tempted to comment on this piece by Frank Barnako (how shocking, a big media guy is gleeful that iTunes is focussing on big media podcasts), Steve Gillmor is already on the case. Thank you Steve, for removing that temptation and doing it far more entertainingly than I could.
Let me just add that it truly represents a glorious failure of imagination that these guys have no other way of looking at this phenomenon than through the lens of numbers obsessed bean-counters. Dear God, Al Franken has more listeners than me! Holy shit, the New York Times have more readers than this blog! Guess it is time to fold the tents of citizen media because what reason could there be to express oneself other than to be #1 in some ranking?