Around the Podosphere, Money Edition

I felt like doing one of my roundups of interesting things I have seen or heard lately in my podcast experience. It seems like a fair bit of it overlaps with the recent discussions here of “going pro” in new media, of making money and general issues of new media as an industry. Let’s what we can make of this.

I ran across this interesting video via a link from Twitter. It is Cheryl Colan’s observations about the ads in Epic-Fu. I don’t follow Cheryl and in fact this was the first time I’ve ever heard of her. I think her video and the examples she raises are worth thinking about. She points out that the ads in Epic-Fu make the recommendations segment that is adjacent seem like product placement. In the comments to that post, which I only saw 90 seconds ago preparing this post, Steve and Zadi seem pretty defensive and refer to “accusations of dishonesty.” I thought Cheryl was quite clear that she has no inside knowledge of their motivations and only is referring to her experience as a viewer of their videos. I know that when I have recommendations in episodes for which I had sponsors, I have made statements that “my opinion hasn’t been bought. That’s not to say it couldn’t be, just that it would take a hell of a lot more money than they are paying.” Worth a watch for anyone interested in this conversation.

I’m late to this particular show but Colette Vogels’s Rules for the Revolution podcast has a fantastic episode talking about new media insurance. For those of you who are convinced this is what you want to do (and can’t be talked out of it), it is worth your time to listen to this show. Particularly if you have enough assets that getting them sued out from under will really ruin your life and you are a professional podcaster, spend the half-hour listening to this show. Really, do it.

I forget how I first ran across the Writers Strike Chronicles podcast but I am enjoying it, if “enjoying” can be considered the right term for something I wish didn’t exist at all. The host, Tanja Barnes, as best I can tell is an actress and also an aspiring writer. I believe at least one person she interviewed was someone whose screenwriting course she had taken. [Update: Tanja corrects me in the comments, it was a poetry writing workshop not screenwriting and she has no aspirations as a screenwriter. ] This show does quite a service for the cause of the writers. Having listened to a dozen or so episodes, I feel like I understand their position much better. I’m not sure what Tanja’s motivation for doing the podcast is, but she is demonstrably doing a service to the writer’s community. I doubt that she is looking for a direct payoff, but somewhere in here she is building up a karma surplus. Later on in her career, she might well find herself needing that goodwill and being able to draw on it. There’s a way where you can consider a podcast where someone is receiving value for their work, even if no cash ever changes hands.

I was a fan of the Rounders poker podcast, as someone interested in both poker and podcasts. I listened to it for about a year, and when I first subscribed I went back and got a few older episodes of particular interest to me, like the one with Chris Ferguson. It was a solid podcast that was also on radio in Vancouver. It went through a quick period where it was dropped from the AM sports station and was a podcast original. After a fairly short period, it morphed into the official podcast of Two Plus Two, one of the most well known poker publishers. In fact, I think the show was actually improved by this because now it has things like the “Sklansky minute”, which may not mean anything to you podcast geeks but as a poker geek it about made me pee my pants. I don’t know the terms of this move, but one presumes there is some recompense for Mike and Adam. This might the absolute best way one can monetize a podcast, by doing one so good that you become the official house podcast for a business that then pays you. Assuming, like these guys, that you pretty much do the same show before and after that’s about the best case of such things. I’ve recently tried out the Poker Road podcast and despite the pedigree of the high profile players involved I find it has too much AM sports talk style bullshitting around for my taste while the Two Plus Two cast is pretty much all business while still being fun. I highly recommend it.

3 Replies to “Around the Podosphere, Money Edition”

  1. I second the vote fo Two Plus Two. Good stuff. I would say that becoming the house cast for them improved the pdcast because of the access they now get to some of the really good poker pro/authors and I get the feeling that their budget increased exponentially. I agree that the best way to monetize a podcast directly is to become someone’s podcast puppy. Be so cute (metaphorically) they want to keep you and if you pull them some chicks (metaphor again) then you get to stay.

  2. Wow! Thanks so much for such a frank review of my efforts with the Writers’ Strike Chronicles podcast.

    I want to clarify that I have no desire to become a television or screenwriter nor have I ever taken a screen writing workshop. I have, however, taken a poetry writing class and it was very rewarding.

    I started the podcast simply because I knew that the conglomerates, of which the writers were striking against, also own the news networks. I was concerned for about a compromise in actual reporting regarding the strike in era of the tabloidizatoin of the news is rampant…when Paris Hilton’s prison time or Anna Nicole Smith’s death qualifies for days of endless coverage and thereby obfuscating real news stories. I don’t appreciate that the strike here in Los Angeles is hardly covered if at all by the local news stations. My goal is to get the story out from the bottom up instead of the conglomerates spinning their story from the top down.

    My personal goals in producing this daily podcast has evolved since I first began. Today I clearly wish to create a sustainable livelihood and “abundant” lifestyle (forgive me, my new age roots are showing) in new media and podcasting.

    I don’t know much about you or your blog. It just surfaced as a Technorati authority. But I will poke around here and have a look see. Let’s stay in touch!

    Thanks again for your review and feel free to contact me any time.

  3. There are a couple of podcasts out there where the podcaster seems to mispronounce the name.

    The Rider’s Trike podcast is one of them, as is The Madger’s Tools podcast.

    I’ve yet to come across a Bidness podcast, or “We Axe The Questions,” but it’s only a matter of time…

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