A while back, my friend Kelley posted her appreciation of video mashups that pay homage to creative works. Recently a fan responded by creating a video called “Mad Rush” that in part incorporates lines from Kelley’s story “Strings” to powerful effect. There’s a lot of room for creativity of this sort. Jonathan Coulton has done quite well tapping in to this pool of mojo. If you are a creator, encouraging others to build creativity is not a bad way to expand your personal brand, increase your fan’s investment in your work, and to bring things back to you in edifying ways.