Posted on February 8, 2009
Filed Under business | Comments Off on Note to Online Retailers
If you have an online store with a shopping cart, it might make sense to do the work to make that shopping cart persistent. If someone spends 15 minutes filling that cart and then gets interrupted before they can finish up, comes back to it and finds the cart empty, they might just get pissed off enough to not spend that money with you. Bonus double shame points if the potential customer created an account and logged in first just to make this cart persistent, but that had no effect. Isn’t incoming business important enough to you to make this happen?