Proofread It

While watching the final episode of ER, a television event I would think would be a big deal for advertisers, we saw something amazing. There was a McDonalds commercial about scratch made biscuits that had a scroll across the bottom. In it, it referred to “32 oz. sweat tea” (sic). Mmmm, tea made out of human sweat. Sounds delicious.

Does no one proofread these things? How many layers of middle management from the production company, the ad agency and McDonalds had to sign off on this commercial without a single one noticing that detail? That is truly amazing, but it did make for an amusing moment as I did the double take, used the DVR to back it up and look at it again. Wow.

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3 Replies to “Proofread It”

  1. I caught a similiar typo in a local ad for a Medical Group in the next township over…namely, a misspelling of the township name itself! I don’t know about you, but I don’t want to go to a doctor who doesn’t know how to spell the name of the place he works in.

  2. Yesterday I drove behind a car with a dedication in the back window (which is sooo juvenile anyway) to “Our three little angles”. Apparently someone didn’t pass geometry or has ever read the Bible.

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