I’m well into my social media vacation. I’m so far in I’m starting to approach the far end of it. My original “30 days away” plan would put me at 9 more days. I’ll be honest with you, people. I’m not sure I’m ever coming back. At least, I am never returning to the level of use of Twitter I previously engaged in. There is a calmness and peace to my days that was sorely lacking in the previous few months.
I’m about to briefly break my vacation to post the news that the CREATE South conference is now under the umbrella of the Horry County Arts and Cultural Council. This means that future contributions are tax deductible! It should be good news for us and I’d like to get that in the Twitterverse today as opposed to two weeks from today. However, I’ve been dreading even opening up HootSuite again. I did look at it for about 45 seconds the other day just to see what was happening on the #createsouth hash tag. I was (pleasantly) surprised to see that Mr. Tee Morris is still whaling away on the official CREATE South Twitter account. It’s a pretty open secret that he’s our ghost writer (tweeter?) and has done 1000X better job than I did when I controlled that account. So there is value being created by all this, but my point remains: what is the personal cost of creating this value and am I willing to pay it?
I’m gearing up big time on the production of my documentary. Later this week I should have the first shoot of the film. This is an exciting point to be at, since I’ve been thinking about this for at least two years and probably longer. There might well be some value in creating and maintaining a Twitter account for the movie but I just don’t really feel like doing it. My hiatus has reinforced my feeling that Twitter interaction is junk interaction, and I’d do better making phone calls or visiting the subset of people I care about personally and letting the larger Twitterverse go. In reality, I’ll probably arrive at some sort of equilibrium where I hold my nose and use Twitter/Facebook/FriendFeed and whatever horrific future monstrosities become the next geek toy fad.
However, from here on forward I for sure will be adjusting the dial so that the time and energy I put into social media matches the value I get out of it. No more imbalance for me. The days of twitchily checking for new tweets all day long is over. Just like I try to never turn on the TV when there is nothing in particular I want to watch, I’m done with social media when there is nothing in particular I want to say or hear.