The McDonalds of IT

Posted on April 18, 2017
Filed Under sn, tweets | 7 Comments

I’m no UX expert but I know when a company is overplaying their hand


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7 Responses to “The McDonalds of IT”

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  1. Graham Smith Graham Smith on April 18th, 2017 1:29 pm

    I can almost hear a developer saying “Well we could do that cheaply, but you’d have to have customers enter a 26-long digital code.”

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  3. Dave Slusher Dave Slusher on April 18th, 2017 1:48 pm

    That is EXACTLY what I thought. “We’re McDonalds, of course people will do this, why bother streamlining it? Just do the quickest (cheapest) thing.”

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  5. Sue Lecin Polinsky Sue Lecin Polinsky on April 18th, 2017 2:16 pm

    Dave Slusher If they offer a $5 gift card, people will run over their grandmothers for it. 26 digits? No biggie for something free.

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  7. John Selbie John Selbie on April 18th, 2017 5:47 pm

    It could be worse. They could prompt you to create a new online account on, choose your own sign-in name (“sorry, that name is taken”), password, and then email verification to confirm. (Unless of course you have the McD mobile app – then of course there’s a unified SSO exp).

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  9. David Jacobs David Jacobs on April 18th, 2017 6:02 pm

    Yeah, really surprised they don’t want you to install an app. Everybody tries to force you into thier app.

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  11. Heidi Jeffers Thibodeau Heidi Jeffers Thibodeau on April 18th, 2017 10:49 pm

    oh my… good to see you, Dave, in the timeline! 🙂

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  13. Ken Kennedy Ken Kennedy on April 19th, 2017 8:34 pm

    LOL! That’s just…classic.

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