The only ones who are showing excitement about podcasting, so far, are the folks who are hosting a program. They would love to have you listen. They also love journalists who are running out of other internet-related topics.
Since I got the Shuffle, my use of the radio broadcast airwaves has gone from little to none. I don’t even listen in the car anymore, which was the one place where broadcast still had me. If the broadcast community wants to believe that I’m unique because I’m a podcaster and no one else could possibly care, I say let them. Every sinking ship needs a band to play them down.