I’m doing an experiment for the month of August. Since I recently put the Google ads back on, they have been performing better than when I took them off but not wildly better. I saw a reference to Adbrite the other day, and signed up. This is the ad company started by Pud of Fucked Company infamy. That site kept me going with gallows humor in my dark days of getting laid off and not finding a job, so I have a store of slack built up for him.
Right now, there is a coin-flip in the PHP code that renders the sidebar. Heads, it will show the Google Ads and tails it will show the Adbrite ads. We’ll see how it goes, both from a revenue standpoint and from an aesthetic one. The thing Adbrite does that Google doesn’t is that it has a “Your Ad Here” link. If you want your ad specifically on this site, as opposed to being served out by the network to anyone, you can do that. I’m withholding my opinion so far, and will just let the data speak for itself.