Keep Your Enemies Closer

Over at 37Signals, Matt blogs an article about how competition creates market niches, focusing specifically on the jockeying amongst Dunkin Donuts, Krispy Kreme and Starbucks for your caffeine and sugar dollar.

I’ve seen way too much wussiness about competition in the tech world, up to and including a CEO of a startup I worked at shutting down the company at FUD that Microsoft was entering their space. It was 18 months before they shipped a product while we were weeks away, and their product never was close to the quality of ours. Today, that product is essentially gone and it never did equal the quality of what we had in 1999.

Mix it up a little or don’t start, for gods sake! Be prepared to compete and do it well or don’t waste our time.

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Dave Slusher is a blogger, podcaster, computer programmer, author, science fiction fan and father.