I’m no UX expert but I know when a company is overplaying their hand
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dave
Dave Slusher is a blogger, podcaster, computer programmer, author, science fiction fan and father. Member of the Podcast Hall of Fame class of 2022.
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7 thoughts on “The McDonalds of IT”
I can almost hear a developer saying “Well we could do that cheaply, but you’d have to have customers enter a 26-long digital code.”
It could be worse. They could prompt you to create a new online account on McDVoice.com, choose your own sign-in name (“sorry, that name is taken”), password, and then email verification to confirm. (Unless of course you have the McD mobile app – then of course there’s a unified SSO exp).
I can almost hear a developer saying “Well we could do that cheaply, but you’d have to have customers enter a 26-long digital code.”
That is EXACTLY what I thought. “We’re McDonalds, of course people will do this, why bother streamlining it? Just do the quickest (cheapest) thing.”
Dave Slusher If they offer a $5 gift card, people will run over their grandmothers for it. 26 digits? No biggie for something free.
It could be worse. They could prompt you to create a new online account on McDVoice.com, choose your own sign-in name (“sorry, that name is taken”), password, and then email verification to confirm. (Unless of course you have the McD mobile app – then of course there’s a unified SSO exp).
Yeah, really surprised they don’t want you to install an app. Everybody tries to force you into thier app.
oh my… good to see you, Dave, in the timeline! 🙂
LOL! That’s just…classic.