Before I go too far with this, I should explain this "Evil Genius" business. Does this mean that I think I'm a genius or that I think I'm evil? Do I want to be in the axis of evil? Although I'm reasonably bright, I'm not a genius. I'd even call myself pretty far from evil. So why the name?

In actuality, it all comes back to Wile E. Coyote. Since I was a kid, I've always loved the character. Where the Roadrunner is the essence of smug superficiality, the Coyote is plucky, indefatigable, continuously willing to keep trying. Defeat doesn't stop him. I like that. For 20 years, when I needed some name for some sort of business venture, I would always use some variation on "Evil Genius" in homage to Wile E. When I did my radio show, I referred to it as happening at "The Evil Genius studios" (my house) and it was outro'd by a computer generated Macintosh voice saying "This has been an Evil Genius Production."

Early September of last year, I was considering getting some of those free VistaPrint business cards for Evil Genius and I wanted a slogan. I was considering things like "Ruling the world, one reader at a time" or "Global domination at affordable rates." Come the eleventh of September, it didn't seem so funny anymore. As part of the whole "returning to normal life" process, I have decided that it remains funny. So "Evil Genius" it is, remains and will be forever. So mote it be. Besides, I already have the evilgeniuscorp.com domain name.