The Napster ads on the Superbowl were the lowest rated of the pack. Setting aside the bogusness of the argument (an iPod doesn't have to be full, most people have enough CDs to mostly fill one up, etc etc), I watched the ad and it really really sucked. It was 5 seconds of panning across a crowd and then 25 seconds of holding up a cardboard sign of their print ad. Dear god, someone got paid for creating this? They paid millions of dollars to air this? The ad looks exactly like the kind of thing that a teenager creates when they do their class project on the bus ride to school. One suspects they forgot to actually create an ad until Friday afternoon.