Here's an article from Business Week about podcasting. This may just be me, but when the very first sentence of an article has a big splashy misspelling in it, my assumption from then forward is that the writer didn't put much into it and no one cares enough to fact check the damn thing so be careful believing what you read. That assumption may not be correct 100% of the time, but it feels like the way the smart money bets. But what would I know, I'm just a blogger/podcaster and I don't have the professionalism of these pro reporters.