Garrick van Buren posts a musing on podcast advertising and references this here clambake in it. I sort of agree with his basic points and don't know what to do about it. I could have an index of every firm that has ever sponsored the show. Would that be value add or just noise?

Update: Dave Hamilton (aka my pimp) weighs in on the subject. He points out that Garrick remembered that such and ad existed and where 18 months after it ran is a wild success of the medium, not necessarily a failure.