Proofread It | Evil Genius Chronicles

Proofread It

April 03 2009 | 1 min read

While watching the final episode of ER, a television event I would think would be a big deal for advertisers, we saw something amazing. There was a McDonalds commercial about scratch made biscuits that had a scroll across the bottom. In it, it referred to "32 oz. sweat tea" (sic). Mmmm, tea made out of human sweat. Sounds delicious.

Does no one proofread these things? How many layers of middle management from the production company, the ad agency and McDonalds had to sign off on this commercial without a single one noticing that detail? That is truly amazing, but it did make for an amusing moment as I did the double take, used the DVR to back it up and look at it again. Wow.