Douglas Rushkoff and Life, Inc

The other day on impulse I bought the Kindle version of Douglas Rushkoff’s new book Life Inc . I heard two interviews with him, one on Bat Segundo and another on Tech Nation. I’ve long since dropped Tech Nation but this is the rare episode I actually didn’t delete out of hand and actually listened to.

Both interviews were interesting and in aggregate they sold me the book. I’m interested in the basic question of “When did we decide that these legal constructs that emulate a person are more important than actual people?” The Bat Segundo interview had one of Ed’s trademark conflicts of premise with Rushkoff. I swear to god, I’ve never heard any interviewer get more guest pushback than this show, but it was entertaining. One of the insights that interested me in the book was Rushkoff’s tackling of Maslow’s hierarchy of need, specifically that “self-actualization” is the highest peak of human enlightenment. As he points out, that’s actually a (by definition) self-centered viewpoint, and one could argue that the highest point of achievement is something like “community actualization” where you not only are secure and fulfilled in yourself but also with those around you.

Until Dragon*Con and beyond, I’ve got every second of reading time committed to books I need to read for interviews, but as soon as that is passed I’m reading the Rushkoff. It sounds right in my wheelhouse.

Update: I forgot to mention that in the Tech Nation interview, Rushkoff lamented that people are trying to earn more money so their money earns more money, and then to retire ever younger. Let me be the first to say “Guilty as charged!” I have a very good job that allows for a very secure life that I enjoy going to most days (I’d be lying if I said “every day.”) Even so, the idea of having all day every day to pursue whatever crazy idea occurs to me, to read books and comics and watch old movies, that seems like a damn pleasant existence. I’ve said for many years that if I ever get the point that my money and investments earn as much as I do, I’m going to get out of the way and let it do the work. Rushkoff seems to think that’s a weakness in character or morals or something. That’s what I call “the master plan.”

The Wasteland, The Rite of Spring and the Collapse of our Present

I’ve been a listener of BBC’s In Our Time program for about as long as they’ve been podcasting it. I listen with varying degrees of interest. I’m not terribly versed in history and especially British Isle history, so I learn a lot from the historical shows but I wouldn’t say they are a primary interest for me. Of all the shows I’ve really enjoyed and taken a lot from are the ones on literature. In particular, I just listened to and loved the episode of T. S. Eliot’s The Wasteland. I hadn’t ever had it wrapped up in a historical context like that, tied to the same conditions in which Stravinsky composed The Rite of Spring.

It makes sense, the sense of modernity and disconnection of the jazz age and the “modernist period.” That era seems to be one that speaks to me, as I love the work that Fitzgerald and Hemingway were writing in approximately this period. If you read Strauss and Howe’s Generations: The History of America’s Future, 1584 to 2069 you’ll notice that the “lost generation” was the precursor “Nomad” generation to my own. We’re the ones who grow up in the shadow of our “Prophet” parents and learn to make our way despite that. I’ve always felt a kinship with art of that period, but it wasn’t until reading Generations I had a framework for why that might be.

Where the artists of that time were coming to grips with their loss of control, I think the successful denizens of our time have learned to accept that lack of control and just go with it. I still think about a line that Cory Doctorow said to me when I interviewed him. He was comparing and contrasting the way he looks at the past with the approach of say the Harlan Ellison of “Jeffy is Five” or much of Ray Bradbury and he point out that “our generation has learned to use nostalgia without a contempt for the present.” I love that line and think about it frequently.

I flatly reject the notion that the past was this better, idyllic place. I can remember the early 70’s that is now entering a period of golden age, ahistorical reverence. Those days sucked. We prosecuted a president up until his successor flatly pardoned him, throwing the whole country in a tizzy. Cities were burning, the nuclear family was dissolving while we still had nuclear threats. I grew up with all the cold war paranoia, came of age in the time of AIDS and got none of the free love and all of the consequences. That we have arrived at a place with a balance of the past and future, now in these times where as Douglas Rushkoff points out the financial world is falling apart and that may be a good thing, I feel pretty good about it all. We will survive, and abide, and thrive. I feel suited to walking on ground that may or may not fall apart underneath my feet. It’s been that way my whole life.

When I hear Stravinsky, when I read Eliot, I feel that feeling. This world is chaotic, and might be crumbling. Perhaps it has always been crumbling, but I can live with that. As Eliot said, “Dry bones can harm no one.” More recently, as the philosopher Stipe put it, “It’s the End of the World As We Know It, and I Feel Fine.” We will continue, and find our moments of joy and love. Times will ebb and flow, and we will hope to avoid the worst of the calamities while hoping in our schadenfreude hearts that horrible things happen to the worst of the sons of bitches that put us here. All the while, there will be art and poems and drum beats marking this time. We are shockwave riders, and this time is one more to ride. Surf’s up.