FriendFeed, Facebook and the Insider Logroll

Yesterday the news broke that Facebook has acquired Friendfeed. It’s way early in the process of figuring out what this means going forward, but until it is proven otherwise to me, I’m assuming that there is nothing good in this for me. I like FriendFeed as it is and have been touting it for over a year as the antidote to the things that suck about Twitter. Shades of the buyout of I Want Sandy which shortly led to that very useful service getting shut down. My expectation that is the fate that is in store for FriendFeed. If it still around this time next year, I’ll admit that my gut feeling is wrong but that is where my gut compass currently points.

The reaction to this buyout shows the true polarization of the insiders and outsiders in the online world. There were basically two reactions to this news: 1) “Oh boy, it is doubtful that this is good for me as a user of FriendFeed” and 2) “I’m happy for the founders and investor who got to cash out.” The second reaction is common in these kinds of buyouts and it drives me crazy.

I don’t have any emotions for the founders of FriendFeed or their personal lives and bank accounts. They built something that is useful in my life, I used it daily and by my use, I was one of the many who byte by byte built the value that they later realized in a cash payout. The “this is great for the founders” view is something useless to me. If you are one of those couple of hundred or thousand Silicon Valley types who hang out in these social circles then good for you. One of your own made good. For the tens or hundreds of thousands of users of FriendFeed not in that circle, things aren’t looking so good. How about you insiders try to make the next one of these work without the broader online public and see how that works for you? If y’all are so happy, try being the only users of these things from now on. For myself, I am looking for good stewards of my online life yet over and over again, finding those I entrust lacking.

I’ve gotten tired of feeling milked by these things. I’m tired of integrating these things into my life and then having them pulled out from under me. I repeat, we don’t know that is happening here. If it does, this is a cut that won’t heal soon. I’ve built up enough Web 2.0 antibodies to become resistant to their idea viruses. The burden of proof that I should spend my time on any new whizzy thing will have been raised and my skepticism will become that much more solidified.

FriendFeed, Facebook, don’t screw me on this. If you pull an I Want Sandy style shutdown, you are closing the door on an era.

Social Media on a Timeout

I’m an impulsive guy and unlike a lot of people, I do better at cold turkey than tapering things. One day last spring I just decided to stop drinking diet coke and went from 3-6 cans a day to drinking maybe a dozen in the last year. Last fall I decided to stop using Twitter pretty much all at once, based on their treatment of the I Want Sandy acquisition.

Today, out of nowhere I decided to taper down my use of FriendFeed quite a bit. From my hiatus message and comments:

I’m thinking hard about taking a FriendFeed timeout. It feels like I have a big imbalance between the time I use it and the value I receive from it. I also really don’t like that I used to blog 10 times a week and now I do it once or twice a week.

I used to build value for myself, now I do it for FriendFeed. Others are doing it for Twitter or Facebook or whatever. This is the ugly underside of Web 2.0. We feel like we’re conversing but we’re really sharecroppers to make a few millionaires into billionaires. I’m having a 2.0 burnout/meltdown/rejection.

In fact, I’m closing the web page right now. For the time being, my only interaction with FF will be through the ~ 1/10th of my subscriber list that goes to IM (mostly locals with whom I might conceivably have lunch.) Time to start following my gut, and this feels right.

I really do feel like I’m getting played by social media in general. FriendFeed is without a doubt the social media that feels like I get the most value out of it and it isn’t enough. I’m tired of strangers who come in via friend of friend relationships giving me smack. (It’s already happened on my post above.) The whole enterprise feels like a time suck that doesn’t give me enough back to warrant my time.

I’m already gotten pushback on my paragraph #2. This is absolutely something I believe and have been talking about for some time. Tim O’Reilly and other Web 2.0 utopists talk about the upside to users. I’ve been noting that Web 2.0 and the Long Tail have a seriously dark underbelly in that while lots of people are doing bits of work and hopefully receiving requisite value back, the people who cash in are the aggregators and big players while the rest of us are just hamsters in their wheels. While we are running around and crying “Wheeeee!” for getting to ride in the wheel, they have wired us to the grid and are selling the power we generate. The real winners are Jeff Bezos and Mark Zuckerberg and Kevin Rose and Evan Williams. People think I’m nuts for this attitude, but it’s the truth. This is happening right now. I mentioned I Want Sandy above. Rael Dornfest sold his company to Twitter and the reason he could is that 50,000 or so people used the site. We created the value, someone else cashed the check. That’s what Web 2.0 really is.

So, I’m withdrawing somewhat from the social media world. I’m going to take that energy and try to post more to this blog. I’d like to record more podcasts. Perhaps I’m being a selfish prick but if I’m taking my time, I’d like to accrue the value. I have control of every post I’ve ever made to this here blog. I can’t say that about any social media site. I’m tired of building things in other people’s house. Let’s do some of it here or on your own site, in ways you control. Take back your time, rise up and stop your tweets and super pokes and what have you. I want to be in charge of my own identity, to own my own stuff and I’m tired of building someone else’s house 140 characters at a time.

How I Would Have Merged Twitter and I Want Sandy

I’m not a brilliant internet entrepreneur or much of any kind of entrepreneur, really. I’m not a strategist or business expert or pundit or guru. All I have is guesswork and barely healed stubbed toes and a general feeling around of my way in this online world. However, even with my lack of chops it is hard to imagine a worse way to deal with the purchase of Values of N by Twitter and how they dealt with the aftermath.

I can understand that mostly what Twitter wanted out of the deal was Rael Dornfest. I have been part of acquisitions where one company bought another mostly to get an in-place development team. However, this was at the height of the dot-com boom when hiring was difficult and people were expensive. I sure don’t understand how that makes sense when there are a lot of people looking for jobs, the labor cost is under downward pressure.

What really fails to make sense for me though is why Twitter would acquire a company with working, extant and deployed products and get zero value out of them. Sure, they bought Values of N to integrate the team into Twitter but I Want Sandy and Stikkit are already out there. How does just shutting them down help anything? It creates a lack of trust in cloud based services in general, if a solid and useful service like I Want Sandy can just disappear with a few weeks notice. I’ve already posted about how the only defense ever offered is that the service was free, which I think is insufficient a defense. Being a free service does not relieve a company of its responsibilities in being stewards of their users, particularly when like Sandy they asked to be an essential portion of the workflow of ones life. To say “Hey it was free, what do you expect?” is exactly akin to saying “Hey, you were stupid enough to trust us. What do you expect?”

Assume I was somehow involved with either Twitter or Values of N. This is what I would have wanted to happen with the acquisition:

Step 1: Before announcing the situation, I would have set up an exit path for the users. Dornfest put together some export tools only after public outcry and 1 week into the original 2 week notice. That’s weak tea.

Step 2: I would have informed the users before the general public about the situation. I would have sent it down the actual paths of notification, rather than posting it on the company blog. It should be noted that only today, 3 days before the original shutdown date, has any notification been sent to the users. That’s worse than weak tea.

Step 3: I would have said that effective January 1st 2009 there would be no more free versions of I Want Sandy. New users would get a 30 day trial, all users would effectively be on a trial until Jan 1. After that point, the service would be subscription only. Let’s say $10/month, $100 if you prepay for a year. That could be more or less, but within that general range.

Step 4: For any paid up I Want Sandy users who have a Twitter account enabled, I would turn back on IM access and track for that Twitter account. Both I Want Sandy and Twitter were more valuable when those features were in Twitter, so if you are a paid up user then you get those features back. This gives both Sandy and Twitter a basic revenue model. It might not be huge, but for every 10,000 users of Sandy flipped to paid users that’s $1M/year. I don’t know the user base of Sandy but because of the nature of the service, I’d suspect a higher than usual percentage of users would flip to paid, maybe something on the order of 30-50%. If Sandy had 100K users, I wouldn’t be surprised at all to see 50K pay up. Rael cites the cost of maintenance of Sandy as rationale for the shut down, even if they do no further development. If it had paid users, you could hire cheaper admins and let them baby sit the site.

At that point, the conjunction of Twitter and I Want Sandy would have value above what either has alone. That’s synergy, used appropriately for the actual Buckminster Fuller definition, not the business wonk BS version that has been watered down to mean “anything I like”. The ecosystem of the two services would provide things the components do not. It would be monetized at the point of value creation. It would make Twitter more valuable even when not using Sandy. It would have prevented the hordes of angry users such as myself. I’m ceasing to use Twitter as protest of this stupidity. Once they’ve proven that they don’t care about the users and stewarding their data, I cannot trust them as any part of my communications infrastructure.

As I said, I’m not a business guru but it seems like all of this provides more value to everyone, keeps a valuable service alive in the Web 2.0 ecosystem, increases user satisfaction, and avoids buying a company and keeping the people but disposing of all its value creating assets. Am I just too stupid to see why scrapping I Want Sandy was a better move?

Evil Genius Chronicles Podcast for November 27, 2008 – “Thankful For You”

Here is the direct MP3 download for the EGC clambake for November 27, 2008. I play a song from Camper Van Beethoven; I discuss what I’m thankful for; I talk about the fragile first few minutes of a podcast and how you can lose me in them; I talk about trying and failing to get organized with GTD and how Google and Android phones work into this; I play a breaking story from the Onion Radio News; I talk about how Twitter could have failed to screw up the I Want Sandy acquisition if they thought about it for 3 minutes; I talk about comic books and how they make the nerd in me really happy; I play a Siderunners song and then put myself in the oven for 3 to 5 hours.

You can subscribe to this podcast feed via RSS. To sponsor the show, contact BackBeat Media. Don’t forget, you can fly your EGC flag by buying the stuff package. This show as a whole is Creative Commons licensed Attribution-NonCommercial 2.5. Bandwidth for this episode is provided by Cachefly.

Links mentioned in this episode:

I Hate Twitter

I went for a long time resisting Twitter, then I joined and liked it for a good while. Eventually I grew weary about Twitter’s downtime and disingenuity and their rolling back of the feature set. Meanwhile, I liked FriendFeed from the first time I used it and the value of it has consistently gone up to me. At this point, I love FriendFeed and hate Twitter. In the course of two years, I have gone with Twitter from brand apathy to brand loyalty to brand contempt.

Now comes the news that Twitter has acquired Values of N – the company that built I Want Sandy – and will be shutting down their services on December 8th. I used Sandy and l liked it a lot. In fact, the main reason I stopped using it on a daily basis and started using Google Calendar and documents for that kind of work is when Twitter took IM access away. I’m highly pissed about this. It makes no sense to me why even if Twitter acquired Value of N they can’t leave the services up and running with a skeleton crew. This just reinforces the idea that you should be careful what services you commit your time and energy to, because Web 2.0 companies will screw you and make you waste your time building value that they cash out and leave you holding the bag.

I now loathe Twitter as a company and a service. I wish them the worst and hope they disappear, sooner rather than later. I’m happy that my Twitter network has pretty much migrated over to FriendFeed. I have the Twitter integration turned on but would gladly switch it off in a heartbeat. I don’t originate tweets there, FriendFeed is the central location for me. Nothing about Twitter makes me happy anymore. Not the service, not the company and not the way they do business.

Update: I kept building a slow burn on this until I decided I’m done. I had been pushing my FriendFeed updates to Twitter since they added that functionality but now I’m turning it off. I don’t want to do anything to that builds value for Twitter. I’m withdrawing my participation from them.

Update 2: Mark at Mashable has picked up on this post. Even though my goal is to “love loud and hate quiet”, it’s always the hating that gets any traction. Love isn’t as good a story. It should be noted that the only thing I’ve used Twitter for in the last 24 hours was to ask Twitter users to join FriendFeed – successfully at that. That’s the only thing Twitter is good for to me anymore.

Update 3: The people who are pushing back to my stance have only one shaky leg to stand on, and I address that in a new post – Free Services are Not Free.

Update 4: The term I should have injected into this debate earlier is “stewardship.” I Want Sandy asked to handle information that was important to us, and asked for our trust. By getting acquired and shutting down the service, they have betrayed themselves as poor stewards of that trust.