My Social Media Vacation Begins Today

Last night when I went to bed, I shut down Twitter (HootSuite, really) and Facebook and FriendFeed. I’m not going to look at or log in to any of those things for the next 30 days. There might be slight exceptions if I get a Facebook invite to something timely I want to accept but even if I have to sneak back in, I’m not reading and digging through status updates.

This is a mental health strategy for me. I have found that the always-on constant update of social media has worn on me more and more over the last year. When I turned it off for a weekend or to go do things around my town, it actually felt like a relief to me to be able to step back from that. Bear in mind, without any sort of smart phone I’m only a fraction as connected as most of my friends and still it wore on me over time. I understand the ways it can be useful but we need to think about what it does to us long term to be connected so much of our lives to these fast twitch update systems. You ignore the long term consequences of your productivity tools at your own peril. Even crystal meth is an effective productivity tool if you only consider the short term.

I still need to do my writeup on this year’s CREATE South conference (now one week in the past.) The only reason I didn’t start this vacation earlier was because of that conference. A certain bit of coordination and promotion was aided by Twitter and Facebook so I bit the bullet and stayed connected until the mopping up was mostly done. It made me feel like a bit of a fraud during the conference itself because a number of our sessions were about strategies for using social media to add value to your life or business while I was just counting the days until I could get social media out of my life for a month. This year the official CREATE South Twitter account was completely run by Tee Morris and that was a fabulous success. Not only did he do a job wildly better than I could have, it meant I didn’t have to stay locked in on that account. The result was better and I was happier.

I have a goal (not a death pact, just a goal) to blog at least once per day over this period. As I put more energy into the ephemera of social media, I put less into the more durable work on this blog and podcast. As I’ve said before, blogging for yourself in your own domain is like farming, posting your witticism into Twitter is like sharecropping. The work is the same, it’s just someone else cashing out most of the value. I hope to move my mix into things of lasting value to myself.

On top of that, my goal is to spend less time in front of the computer altogether. If there is one take-away lesson from CREATE South, it is that you get a lot of bang for your buck engaging with the people and the world around you and we geeks do too little of that. I want to attend the next Rivertown Social in downtown Conway. I want to start kayaking up the Waccamaw River. I can walk to the river landing, for pete’s sake. As I put it yesterday, “I want to spend less time with Facebook and more time with faces and books.” It’s shut down until May 23rd. We’ll see where it goes after that, but for now I am taking a well deserved break and it feels great.

Social Media on a Timeout

I’m an impulsive guy and unlike a lot of people, I do better at cold turkey than tapering things. One day last spring I just decided to stop drinking diet coke and went from 3-6 cans a day to drinking maybe a dozen in the last year. Last fall I decided to stop using Twitter pretty much all at once, based on their treatment of the I Want Sandy acquisition.

Today, out of nowhere I decided to taper down my use of FriendFeed quite a bit. From my hiatus message and comments:

I’m thinking hard about taking a FriendFeed timeout. It feels like I have a big imbalance between the time I use it and the value I receive from it. I also really don’t like that I used to blog 10 times a week and now I do it once or twice a week.

I used to build value for myself, now I do it for FriendFeed. Others are doing it for Twitter or Facebook or whatever. This is the ugly underside of Web 2.0. We feel like we’re conversing but we’re really sharecroppers to make a few millionaires into billionaires. I’m having a 2.0 burnout/meltdown/rejection.

In fact, I’m closing the web page right now. For the time being, my only interaction with FF will be through the ~ 1/10th of my subscriber list that goes to IM (mostly locals with whom I might conceivably have lunch.) Time to start following my gut, and this feels right.

I really do feel like I’m getting played by social media in general. FriendFeed is without a doubt the social media that feels like I get the most value out of it and it isn’t enough. I’m tired of strangers who come in via friend of friend relationships giving me smack. (It’s already happened on my post above.) The whole enterprise feels like a time suck that doesn’t give me enough back to warrant my time.

I’m already gotten pushback on my paragraph #2. This is absolutely something I believe and have been talking about for some time. Tim O’Reilly and other Web 2.0 utopists talk about the upside to users. I’ve been noting that Web 2.0 and the Long Tail have a seriously dark underbelly in that while lots of people are doing bits of work and hopefully receiving requisite value back, the people who cash in are the aggregators and big players while the rest of us are just hamsters in their wheels. While we are running around and crying “Wheeeee!” for getting to ride in the wheel, they have wired us to the grid and are selling the power we generate. The real winners are Jeff Bezos and Mark Zuckerberg and Kevin Rose and Evan Williams. People think I’m nuts for this attitude, but it’s the truth. This is happening right now. I mentioned I Want Sandy above. Rael Dornfest sold his company to Twitter and the reason he could is that 50,000 or so people used the site. We created the value, someone else cashed the check. That’s what Web 2.0 really is.

So, I’m withdrawing somewhat from the social media world. I’m going to take that energy and try to post more to this blog. I’d like to record more podcasts. Perhaps I’m being a selfish prick but if I’m taking my time, I’d like to accrue the value. I have control of every post I’ve ever made to this here blog. I can’t say that about any social media site. I’m tired of building things in other people’s house. Let’s do some of it here or on your own site, in ways you control. Take back your time, rise up and stop your tweets and super pokes and what have you. I want to be in charge of my own identity, to own my own stuff and I’m tired of building someone else’s house 140 characters at a time.